When any new product comes to town, there is always some sort of advertising. Whether it be a medical product or a fashion product. If it is created, and to be used in the market and there is more than one version of the product, the competition for it needs some more marketing. The common belief is that vaccines and other health aids do not have any sort of advertising, marketing, and promotion. But in reality, even amidst global outbreak, the covid q9 vaccines have some sort of branding ongoing
Vaccine branding is not necessarily a bad thing. It is a simple way of assigning special meaning to products. In this case, we are assigning the features, capabilities, and effectiveness of each vaccine to their branding. Vaccine branding is a necessity for many who are still struggling with vaccine hesitancy. The way we market the vaccine and form it in the mind of the consumer improves the trust and credibility of the product. Major manufacturers of the vaccine are currently battling through the misinformation surrounding covid 19 vaccines in order to reach herd immunity.
And we all know that Dr. Clo Malaysia and face masks are only just efforts to mitigate the severity of the virus and prevent its spread among the community. It is not a solution to the entire pandemic. The solution lies in achieving herd immunity, which we cannot do without vaccines.
Having more than one vaccine as a brand is entirely new to the community, so there is bound to be some sort of competition among people who got one shot of vaccine over the other. This is the side of branding that many has not anticipated. Researches have suggested that some experience superiority with one form of vaccine over the other. This has caused and formed some groups that are dubbed as team “Pfizer” or team “AstraZeneca”.
The formation of these groups and stereotypes that surround them are hurting the chances of people being vaccinated at a faster rate. This is because some people are now holding out and waiting for their chance to get vaccinated with a vaccine brand of their choice. Ethically speaking, people have a right to dismiss the need to vaccinate themselves and they have the freedom and will to choose. However, in the current situation where millions are suffering through a global pandemic, brands hardly matter. We take what we germ because today this is a life or death matter. The faster we get vaccinated the faster we reach herd immunity.
There is no way to stop the vaccine superiority and inferiority but we can mitigate the effects of such. Education is the most powerful tool in this pandemic to overcome the battle of the vaccine brands as well as the battle of vaccine hesitancy. So many countries are struggling to get a sufficient amount of vaccine doses for people in the country, especially in developing countries. While vaccine brand emergence is crucial it is not a reason to be picky.
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